"We are moving into an environment where gaming providers will create the next layer of the game, the next environment in which your game's context will unfold, all based on your real-time requirements," shares Gege Gatt.
Following a series of insightful episodes with EBO's CEO, Dr. Gege Gatt, the SiGMA podcast brings us another engaging discussion. In this latest session, host Trevor De Giorgio sits down with both Dr. Gatt and Sean Bianco, Co-Founder of Gain Changer, to delve into the transformative impact of AI on content creation, search engine optimisation (SEO), and the gaming industry. Together, they explore how AI is transforming these fields, driving innovation, and setting new standards for the future. More below.
How are AI and SEO converging, and what impact is AI having on content creation and search optimization?
According to Gege, AI’s ability to produce content at an unprecedented scale is reshaping the internet. Traditionally, the web was a repository of human-created content—like a well-crafted blog post about tables written by an expert. Now, AI can produce content at a scale far beyond human capability, creating two main challenges for SEO:
Disinformation and Misinformation: The vast increase in AI-generated content makes it harder to separate accurate information from misleading or false content, raising significant legal and ethical issues.
Search Algorithm Strain: Traditional SEO focuses on finding relevant content within a manageable amount of data. With AI creating an almost limitless amount of content, search algorithms struggle to effectively identify and rank the most relevant information, demanding new methods for data indexing and retrieval.
How can gaming providers use AI to enhance player experiences?
Gaming providers can leverage AI to create dynamic, personalised gaming environments that adapt to each player’s real-time context and preferences. By analysing player behaviour and mood, AI enables games to adjust their content and challenges on the fly, delivering a tailored and immersive experience that keeps players engaged, Gege mentioned.
How can regulatory frameworks adapt to the rapid advancements in AI, particularly in the gambling industry, and how can AI help improve player safety?
Regulatory frameworks need to update to keep pace with AI advancements, especially in gambling. The EU AI Act is a step forward, but more changes are needed. AI can also enhance player safety by predicting problematic behavior and offering timely interventions, Gege highlights.
How can AI transform the efficiency and fairness of public sector services?
Imagine a public sector where decisions are made in seconds, not days, and where AI ensures unbiased fairness, says Gege. With AI, citizens could access all government services through a single touchpoint, such as a virtual assistant. This represents a crucial opportunity to transform and enhance the delivery of public services.
From enhancing personalisation and customer support to ensuring ethical standards and compliance, AI is set to revolutionise the gaming experience over the next few years. Download the full iGaming guide and explore the transformative power of AI today.
